PhotoWhoa is an online photography deal site. It promotes itself in a way that appears to be offering cameras and other expensive items, when in reality it offers mostly course materials for learning photographic techniques.Show more screenshots »
The website has between 1,800 and 6,000 average unique visitors per month. There is no information about the site's owners, founders, vision, or conception. The headquarters are located in Texas.
This is a very basic sales application for photography related products. Deals are listed and emailed at nonspecific intervals. The biggest difference is that there is no actual photographic equipment listed for sale.
The first impression of the app is an advertisement for photography products at exclusive prices and asks for an email address. This does have a "skip" button, but reappears as the header on the pages of the site. This is a deal site for photographers, but the email push would probably go down easier if it offered a newsletter or something other than "Want Exclusive Deals on Photography Products? Enter your email for 50-90% product discounts from PhotoWhoa." This does not say how they will utilize your email, if they will send you daily deals or if you have a choice as to frequency, or if you must enter your email to use the deals on the site. Basically, this should be explained fully on the landing page.
Once the user enters the site, they may view the "How it Works" tab. An email is needed for signup, and the site "promises" to keep it safe. They say that "every few days" the user will receive a new photography deal via email. Reading through the FAQ, deals also appear on Facebook and Twitter. If the user chooses to take advantage of the deal from Twitter or Facebook, they are redirected to the PhotoWhoa site to make the purchase. At that time the user must provide all of the usual information for a purchase: name, email, password for the site, address, and billing information.
Whether providing your email for a purchase will automatically enter the user into the mailing list is not stated.
Each deal is shown with a price, value, and savings. Cross checking the deals with the products on other websites shows that the prices are discounted as described. Also provided are photos of the products and descriptions of what the product is and what is included in the purchase.
Each deal may be Facebook liked, Google +1, or Tweeted.
During review, twelve of the thirteen current deals were courses, ebooks, or other learning materials for photographers. The only equipment on sale was a neoprene camera strap. There were no cameras, lenses, or lighting equipment.
While the offered items are discounted significantly, they are mostly learning materials and not equipment. The user must weigh the likelihood of deal notifications in their inboxes against the usefulness of the offerings on the site. It may be worth a visit for beginners to view the instructional materials, but serious photographers will find little of value here.
To register, the user must provide an email address for the deal discounts to be sent to them.
There is no cost to use the application other than the cost of the product being purchased. What percentage goes to the company is not listed.
Beginners may find deals on courses about lighting or Photoshop on this website, but professional and even photographers with some experience will likely be looking for a site with more comprehensive offerings.